岗位职责
加入 AlipayHK 用户产品团队，负责会员、积分与权益体系建设，通过用户分层与成长机制，提升支付频次、消费份额和用户长期价值，推动可持续增长。 核心职责 1）负责会员体系规划与落地，包括会员等级、成长机制、积分获取与消耗、差异化权益，提升高价值用户规模与留存。 2）围绕支付、账户及生活服务场景，设计分层任务与激励策略，推动用户持续使用和跨场景消费。 3）结合用户数据与业务收益，评估会员及营销策略的增量效果，优化权益成本与投入产出。 4）建设可复用的任务、积分、优惠券及权益配置能力，与 CRM 和 App 触达协同，提升运营效率与用户体验。 5）协同业务、数据、设计、研发及合作伙伴，独立推动方案设计、上线与复盘，持续优化产品。 Join the AlipayHK User Product team and take ownership of building the membership, points, and benefits system. Through user segmentation and tier progression mechanisms, you will increase payment frequency, share of wallet, and long-term user value — driving sustainable growth. Key Responsibilities Own the planning and execution of the membership system — including membership tiers, progression mechanics, points earning and redemption, and differentiated benefits — to grow the high-value user base and improve retention. Design tiered tasks and incentive strategies across payments, account, and lifestyle-services scenarios, driving sustained usage and cross-scenario spending. Assess the incremental impact of membership and marketing initiatives by combining user data with business returns, and optimize benefit costs and ROI. Build reusable configuration capabilities for tasks, points, coupons, and benefits, working in concert with CRM and in-app engagement touchpoints to improve operational efficiency and user experience. Partner with business, data, design, engineering, and external partners to independently drive solution design, launch, and post-launch review, continuously refining the product.
职位要求
1）5 年以上工作经验, 其中3年以上互联网会员、用户增长或营销产品经验, 主导过会员权益体系的搭建或重大升级完整项目经验 2）具备扎实的用户产品设计能力，能将复杂规则转化为清晰、易用的体验。 3）主动性强，具备独立判断、跨团队沟通和推动能力，能在多方协作中明确优先级并拿到结果。 4）粤语、普通话流利，英语具备工作沟通能力；熟悉香港市场，能熟练使用 AI 工具辅助产品工作。 加分项 1）有支付钱包、银行、信用卡、电商或本地生活平台的会员产品经验。 2）有联合会员、权益合作、积分互通或 CRM 产品经验。 3）有香港本地或大湾区业务经验，理解不同人群的消费与支付习惯。 5+ years of work experience, including 3+ years in internet membership, user growth, or marketing products, with a track record of leading the end-to-end build-out or major upgrade of a membership benefits system. Strong user-product design skills, with the ability to translate complex rules into clear, intuitive experiences. High self-motivation, with independent judgment, cross-functional communication and influence skills, and the ability to set priorities and deliver results in multi-stakeholder settings. Fluent in Cantonese and Mandarin, with working proficiency in English; familiar with the Hong Kong market and able to use AI tools effectively to support product work. Nice to Have Membership product experience at a payments wallet, bank, credit card issuer, e-commerce, or local-services platform. Experience with co-branded/joint membership programs, benefits partnerships, points interoperability, or CRM products. Hong Kong or Greater Bay Area (GBA) business experience, with an understanding of the spending and payment habits of different customer segments.
