岗位职责
- Own the product strategy and commercialization of Media Solution for Campaign, developing scalable marketing solutions for merchants across global markets.
- Integrate onsite messaging, community channels, paid media/traffic, and landing page capabilities into standardized product packages, covering targeting, resource mix, content, delivery, and measurement.
- Work closely with commercial, regional operations, design, data, and engineering teams to turn merchant and market needs into reusable product capabilities and drive end-to-end launches.
- Apply AI and automation to improve campaign setup, content and landing page creation, audience/resource recommendations, media delivery, and performance optimization; define appropriate human-in-the-loop controls.
- Track product adoption, resource utilization, campaign performance, and merchant feedback, and continuously improve Media Solution through data and real business cases.
职位要求
- Bachelor’s degree or above, with 3+ years of product management experience in advertising, growth, CRM, marketing automation, commercial products, or related fields.
- Strong business and data analysis skills, with the ability to identify common product opportunities from complex merchant, regional, and operational needs.
- Familiar with marketing funnel, traffic acquisition, audience targeting, content/landing page conversion, and campaign performance measurement. Experience in travel, e-commerce, or international products is preferred.
- Strong interest in AI products and hands-on experience with AI tools. Able to understand how AI, agents, and automation can be applied to real business workflows, while balancing automation and human judgment.
- Strong ownership, communication, and cross-functional collaboration skills. Fluent English communication skills are preferred, with the ability to work effectively across regions and teams.
