岗位职责
- 洞察中亚地区（包括哈萨克斯坦、乌兹别克斯坦等）跨境旅游及数字钱包用户趋势，制定中国大陆支付宝及 Alipay+ 钱包（如AlipayHK，Gcash等）用户在当地的增长策略，提升用户活跃度、交易转化率、留存及复购表现。
- 结合跨境游业务需求，围绕旅行、零售、餐饮、交通、生活等当地场景，联合重点行业商户及商圈，推动 Alipay+ 数字支付营销解决方案落地。
- 根据区域市场特性，制定本地化用户增长及整合营销策略，联合 Alipay+ 钱包伙伴及重点商户开展线上线下营销活动，提升用户心智及交易规模。
- 策划并执行营销活动、主题 Campaign、LBS 运营、内容营销及节庆推广等项目，推动用户拉新、活跃及转化增长。
- 通过数据分析及用户洞察，持续优化用户生命周期运营及营销效率，挖掘新的增长机会。
- 与总部、区域 BD、产品、设计、技术、运营及外部合作伙伴紧密协作，推动跨团队项目高效落地。
- 跟进重点市场及商户表现，推动区域增长目标达成，并支持重点项目及市场拓展工作。
- Analyze outbound travel and digital wallet user trends across Central Asia (including Kazakhstan, Uzbekistan, Kyrgyzstan, etc.), and develop growth strategies for Alipay and Alipay+ wallet users to improve user activity, transaction conversion, retention, and repeat purchases.
- Support cross-border travel business growth by collaborating with key merchants and commercial districts across travel, retail, dining, transportation, duty-free, and lifestyle sectors to drive adoption of Alipay+ payment and marketing solutions in local markets.
- Develop localized growth and integrated marketing strategies based on regional market characteristics, and work with Alipay+ wallet partners and key merchants to execute online and offline campaigns that strengthen user awareness and transaction growth.
- Plan and execute campaigns, thematic promotions, LBS operations, content marketing initiatives, and seasonal marketing activities to drive user acquisition, engagement, and conversion.
- Leverage data analysis and user insights to optimize lifecycle operations and marketing efficiency, while identifying new growth opportunities.
- Collaborate closely with headquarters, regional BD teams, product, design, technology, operations, and external partners to ensure effective execution of cross-functional projects.
- Monitor key market and merchant performance, drive regional growth targets, and support strategic business expansion initiatives.
职位要求
- 本科及以上学历，3 年以上用户增长、产品运营、营销运营、渠道运营或整合营销相关经验；有数字支付、电子钱包、OTA、O2O、跨境旅游或互联网平台经验者优先。
- 具备较强的数据分析能力、业务洞察力及项目推动能力，能够独立完成项目从策略制定到落地执行。
- 熟悉本地市场用户行为及营销玩法，对中亚地区跨境旅游及数字消费趋势有较好理解。
- 具备良好的跨团队、跨文化沟通协作能力，能够高效协调多方资源推进项目。
- 有大型营销活动、商圈合作或区域增长项目经验者优先。
- 英语可作为工作语言；掌握俄语或中亚地区相关语言者优先。
- 能够适应区域内出差，未来具备常驻当地办公的灵活性。
- 对跨境旅游、数字支付及国际化业务有热情，具备较强的 Ownership 与创新意识。
- Bachelor’s degree or above, with 3+ years of experience in user growth, product operations, marketing operations, channel operations, or integrated marketing. Experience in digital payments, digital wallets, OTA, O2O, cross-border travel, or internet platforms is preferred.
- Strong data analysis, business insight, and project management capabilities, with the ability to independently drive projects from strategy to execution.
- Good understanding of local user behavior and marketing approaches, with solid knowledge of cross-border travel and digital consumption trends in Central Asia.
- Excellent cross-functional and cross-cultural communication skills, with the ability to coordinate multiple stakeholders efficiently.
- Experience in large-scale marketing campaigns, commercial district partnerships, or regional growth initiatives is a plus.
- English proficiency is required as a working language; Russian or Central Asian language skills are a strong plus.
- Willingness to travel within the region and flexibility for potential long-term local assignment in the future.
- Passionate about cross-border travel, digital payments, and international business, with strong ownership and innovative thinking.
