岗位职责
- 负责速卖通韩国国家站用户增长，根据用户分层设计对应的玩法和权益方案，为dac、mac、复购等指标负责；
- 玩法和权益机制：针对不同用户设计玩法、权益策略，形成覆盖用户整个生命周期管理体系，提升用户复访复购；
- 会员体系搭建：完成会员体系从0-1的搭建，设计会员专享权益，组织会员活动，提升平台会员的粘性和购买力；
- Drive user growth for the AliExpress South Korea site; design engagement mechanisms and benefit schemes based on user segmentation; and take responsibility for key metrics such as DAC (Daily Active Customers), MAC (Monthly Active Customers), and repurchase rates.
- Engagement & Benefits: Develop tailored engagement activities and benefit strategies for different user segments, establishing a lifecycle management system to boost return visits and repeat purchases.
- Membership System: Build the membership system from scratch (0-to-1), design exclusive member benefits, organize member-focused events, and enhance member stickiness and purchasing power.
职位要求
- 3年以上互联网用户运营经验，数据分析能力，有敏感的用户洞察能力，对用户成长运营有深刻理解和方法论沉淀；
- 有产品化运营思路，逻辑思维强，条理清晰，能够通过产品和运营手段驱动用户成长，沉淀提升用户粘性的产品能力；
- 学习力强，有责任心和自驱力，对工作充满激情，擅长整个内外部资源，乐于团队协同；
- 3+ years of experience in internet user operations; strong data analysis and keen user insight capabilities; deep understanding of and established methodologies for user growth operations.
- Product-oriented operational mindset; strong logical thinking and organizational skills; ability to drive user growth through a combination of product features and operational tactics; and the ability to develop product capabilities that enhance user stickiness.
- Strong learning agility, sense of responsibility, and self-motivation; passionate about the work; skilled at leveraging internal and external resources; and a collaborative team player.
