岗位职责
Market and consumer insights: Analyze the market and competitive situation, summarize the research, and output market strategies. Product expansion: Independently take charge of the GTM (Go-to-Market) work of products and operate the product launch from the 4P dimension. Centering on market and consumer insights, drive product planning/definition, product selling point excavation and packaging, and formulate full product solutions, strategies and expansion packages. Product operation and management: Manage the operation of single products and product combinations. Based on the basic process of product launch operation, formulate/manage combined strategies such as marketing strategies, pricing strategies, order forecasting and channel inventory according to market dynamics to promote product profitability. Project management: Conduct the whole-process management of the product life cycle, monitor market sales, carry out strategy adjustments such as price adjustment and goods control according to market conditions, be responsible for the commercial success of products, and take charge of end-to-end life cycle project management of products. Formulate reasonable plans based on project goals; monitor project execution, drive efficient input from various fields, quickly identify risks and adjust resource allocation; organize reviews, summarize experience, and quickly improve and promote application.
- 市场和消费者洞察：分析市场及竞争情况，总结研究，并输出市场策略。
- 产品拓展：独立负责产品的GTM工作，进行4P维度的产品上市操盘.围绕市场和消费者洞察，牵引产品规划/定义、产品卖点挖掘和包装，制定全产品解决方案、策略和拓展包。
- 产品经营与操盘：管理单产品&产品组合经营。基于产品上市操盘的基本流程，根据市场动态，制定/管理营销策略、价格策略、要货预测和渠道库存等组合策略，促进产品盈利。
- 项目管理：对产品生命周期的全过程管理，监控市场销售情况，针对市场情况开展调价、控货等策略调整，对产品的商业成功负责，负责产品端到端的生命周期项目管理。基于项目目标，制定合理计划；监控项目执行，牵引各领域高效投入，快速识别风险并调整资源配置；组织复盘并总结经验，快速改进并推广应用。
职位要求
Have a strong interest in electronic consumer products and be able to form one's own unique cognition and insights. Be fluent in both Chinese and English, which can be used as working languages. Possess strong cultural adaptability and the ability to work independently. Have strong internal and external communication skills, be goal-driven and result-oriented.
- 对电子消费品相关产品有浓厚兴趣并能形成自己独到的认知和见解。
- 中英文流利，可作为工作语言。较强的文化适应性和独立工作的能力。
- 较强的内外部沟通技巧，目标驱动，结果导向。
