岗位职责
- Develop GTM strategies covering product portfolio, positioning, pricing, channel priorities, and launch plans.
- Analyze market trends, consumer needs, and competitor activities to identify growth opportunities.
- Lead product launches, coordinating sales, marketing, retail, training, and supply chain teams to ensure successful execution.
- Develop channel-specific product and commercial plans for distributors, retailers, mobile network operators, and e-commerce partners.
- Own demand planning and product lifecycle management, ensuring optimal inventory levels and smooth portfolio transitions.
- Monitor sales performance, profitability, market share, and channel inventory, driving corrective actions to achieve business targets.
- Collaborate with regional and headquarters teams to secure alignment, resources, and timely execution.
职位要求
- Bachelor's degree in Business, Marketing, or a related field.
- 5+ years of experience in the smartphone industry, with a strong background in GTM, product management, or commercial planning.
- Proven track record of leading successful product launches and delivering measurable business results.
- Strong understanding of smartphone portfolios, pricing strategies, channel models, and market dynamics.
- Strong commercial acumen and analytical skills, with the ability to translate insights into actionable strategies.
- Excellent cross-functional leadership, stakeholder management, and execution skills.
- Fluent in English; experience working across international markets or collaborating with headquarters teams is preferred.
