岗位职责
【Responsibilities】
- Develop the European sales steering approach, defining the commercial levers and interventions used to support sales performance across markets, products and channels.
- Design and coordinate sales programmes and promotional activities in response to business objectives, market opportunities and performance requirements.
- Use sales plans, forecasts and business insights to identify volume gaps, demand opportunities and areas requiring commercial intervention.
- Develop promotional proposals including objectives, target customers, eligible products, mechanics, timing and expected commercial impact.
- Coordinate European-wide programmes while enabling appropriate market-level adaptation based on local performance, customer needs and competitive conditions.
- Partner with Finance and relevant stakeholders to evaluate programme economics, affordability and expected return before implementation.
- Coordinate with Marketing, Retail, Partner Operations, Product and local market teams to ensure promotional activities are effectively communicated and executed across customer-facing channels.
- Establish clear performance measures for sales programmes and work with Business Analytics to evaluate effectiveness, customer response and incremental commercial impact.
- Maintain visibility of active and planned commercial programmes across Europe, ensuring activities are coordinated and potential conflicts or overlaps are identified.
- Continuously improve sales steering approaches based on programme performance, market feedback and evolving business requirements.
职位要求
【What we're looking for】
- Proven experience in sales steering, commercial strategy, sales programmes, commercial planning or a related role, ideally within automotive or another high-value consumer business.
- Strong commercial understanding with experience developing promotional activities, sales programmes or other commercial interventions designed to influence customer demand and sales performance.
- Strong understanding of the relationship between volume, demand, pricing, incentives, customer behaviour and commercial performance.
- Analytical and commercially minded, with the ability to use forecasts and performance insights to identify where intervention is required and determine appropriate actions.
- Experience developing business cases and evaluating the financial and commercial impact of promotional programmes.
- Strong programme management capability, with the ability to coordinate initiatives across multiple markets, products and channels.
- Strong stakeholder management skills with the ability to work effectively across Sales, Marketing, Finance, Product, Retail and local market teams.
- Comfortable balancing European consistency with different market conditions and commercial requirements.
- Proactive and comfortable operating in a fast-paced environment where market conditions and business priorities can change quickly.
- Fluent English required, Mandarin language proficiency is desirable to support effective collaboration with Global Headquarters in China.
