岗位职责
【Key Responsibilities】 UK PR Execution
- Develop and execute the UK PR plan within the framework of the overall European PR strategy.
- Lead the execution of UK communications initiatives, including product launches, brand activities, media drive events, and other PR projects.
- Plan, execute, and support localized PR and communications activities in the UK market. UK Media Relations
- Build and maintain relationships with leading UK automotive and technology media, as well as relevant KOLs and influencers across the UK automotive industry.
- Organize local media briefings, interviews, media drive events, and other media engagement activities across the UK.
- Manage the preparation, localization, and distribution of press releases and other media communications materials for the UK market. Media & Public Sentiment Monitoring and Crisis Support
- Monitor the media and public sentiment landscape in the UK and promptly escalate relevant negative or potentially sensitive developments.
- Support the General Manager, UK, in implementing crisis communications plans and response mechanisms.
- Prepare regular UK media and public sentiment reports, including weekly and monthly updates. Content Localization & Communications Materials
- Coordinate the localization and adaptation of PR materials to align with British English and the UK market.
- Support the development and review of UK social media content from a PR and communications perspective.
- Work closely with the Head of Marketing, UK, to ensure consistency and alignment between PR and marketing communications.
职位要求
【Required Qualifications】
- 8–10 years of experience in automotive PR, communications, or brand communications, including at least 5 years of experience working in the UK market.
- Professional fluency in English, with excellent written and verbal communication skills and a strong understanding of UK media styles and communications practices.
- Strong understanding of the UK automotive media landscape, including leading automotive media outlets and relevant media practices.
- Demonstrated experience in automotive PR execution, with the ability to independently coordinate and deliver UK market PR projects.
- Strong execution capabilities and cross-cultural communication skills. 【Preferred Qualifications】
- Experience supporting PR and communications activities for Chinese brands entering the UK market.
- Established relationships with automotive media or relevant KOLs across the UK.
- Experience in the new energy vehicle (NEV) industry.
