岗位职责
Responsibilities: - Develop and continuously improve learning content across product and technology, brand, sales, customer experience and retail operations. - Translate complex product and technology information into clear customer benefits, sales narratives and relevant frontline knowledge. - Independently structure learning modules from business requirements, product documentation and subject-matter input, determining the appropriate storyline, content hierarchy and level of detail. - Develop vehicle-launch training, product highlights, competitor comparisons, sales tools, facilitator guides, job aids, quick-reference materials and digital learning assets. - Build modular learning content supporting onboarding, certification, product launches, refreshers and continuous development. - Define learning objectives, module structures, knowledge checks, exercises and supporting assessment content where required. - Work closely with Product, Retail Capability, Sales Operations and subject-matter experts to ensure content is factually accurate, commercially relevant and appropriate for frontline audiences. - Translate approved competitor intelligence and market information into useful comparison and positioning materials for sales teams. - Maintain a consistently high standard of visual storytelling, information design and communication across all learning assets. - Support LMS system, classroom, virtual, digital and blended-learning formats and ensure content can be effectively scaled across European markets. - Continuously update materials based on product changes, market developments, frontline feedback and evolving business priorities. - Support the governance, version control and localisation of European learning content.
职位要求
What we're looking for: - Strong experience developing automotive product, sales, commercial or customer-facing learning content, ideally within an OEM, importer, dealer network or automotive consultancy. - Strong understanding of cars, automotive technologies and the European automotive market. - Ability to interpret complex product or business information and independently determine what matters to a frontline retail audience and how it should be communicated. - Strong understanding of learning principles and the ability to structure content around clear learning outcomes rather than simply presenting information. - Excellent product storytelling, copywriting and information-structuring capability. - Strong visual storytelling and presentation-design capability. - Advanced proficiency with PowerPoint and strong familiarity with creative tools such as Adobe Creative Suite or equivalent. - Experience with video production, editing, motion graphics, digital learning or emerging content-creation technologies is highly desirable. - Excellent attention to detail, particularly when working with product specifications, technology and competitor information. - Strong stakeholder-management skills and confidence working directly with subject-matter experts. - Excellent professional English is mandatory. German highly desirable, such as additional European languages. - Genuine passion for automotive products and technology.