岗位职责
【Key Responsibilities】 European PR Strategy
- Develop the overall European PR and communications strategy and annual PR plan, aligned with Group and headquarters communications priorities.
- Develop market-relevant and differentiated communications narratives for Europe, taking into account the characteristics and operating models of different European markets.
- Coordinate PR resources, activities, and communications timelines across European markets to support consistency and alignment. European Media Relations
- Build and maintain strong relationships with key automotive, technology, business and financial media, as well as relevant industry influencers and KOLs across Europe.
- Plan and coordinate major European PR initiatives and events, including product launches, media drive events, industry exhibitions, and other key communications activities.
- Oversee European media materials, interview coordination, and media and public sentiment monitoring. Crisis Communications & Reputation Management
- Establish crisis communications plans and response mechanisms for the European market.
- Monitor the media and public sentiment landscape across European markets, identify potential issues at an early stage, and coordinate appropriate communications responses.
- Coordinate communications between Xiaomi’s headquarters in China and the European organization during relevant issues or crisis situations. Regional PR Team Management & Collaboration
- Lead, manage, and provide guidance to regional PR functions, including Northern & Eastern Europe, Southern & Western Europe, and the UK.
- Establish effective European PR workflows, communications asset repositories, and media databases.
- Work closely with teams across Marketing, Network Development, GTM, and other relevant functions to ensure effective cross-functional collaboration. Headquarters Coordination & Reporting
- Act as a key point of contact with Xiaomi Group and international communications teams, ensuring alignment between European communications activities and the broader strategic direction of headquarters.
- Provide regular updates to management on European PR activities, media performance, and the overall media and public sentiment landscape.
职位要求
【Required Qualifications】
- 8-15 years of experience in automotive PR and communications, including at least 5 years of experience working with European markets and 3 years of team management experience.
- Professional fluency in English. German or another European language is a plus.
- Strong understanding of the European automotive media landscape, PR and communications environment, and relevant regulatory considerations.
- Demonstrated experience in establishing European PR structures and processes from the ground up, or in leading PR and communications initiatives for Chinese brands entering European markets.
- Strong crisis communications capabilities and excellent cross-cultural communication skills. 【Preferred Qualifications】
- Experience supporting PR and communications projects for Chinese brands expanding into European markets.
- Well-established relationships with leading automotive and technology media across Europe.
- Experience in building or strengthening communications for new energy vehicle (NEV) brands.
- Familiarity with EU advertising regulations, GDPR, and relevant automotive industry regulatory requirements.
