Head of Sales Planning & Analytics

The Head of Sales Planning & Analytics is responsible for commercial planning, performance intelligence and data-driven decision-making across Xiaomi Auto Europe. The role provides a single source of truth for commercial performance by combining internal sales and customer data with external market, competitor and channel intelligence to understand what is happening, why it is happening and what actions the business should take. The role owns sales forecasting, target and inventory planning, performance diagnosis, scenario modelling and commercial programme planning. It partners closely with GTM to translate broader market, product and customer intelligence into commercial implications and actionable recommendations. The role enables leaders to anticipate opportunities and risks, optimise commercial performance and make informed decisions across markets, channels, products and the customer journey. 【Responsibilities】

1. Own commercial performance intelligence across Europe, combining sales, funnel, customer, channel and external market data to provide a holistic view of business performance and its underlying drivers.
2. Develop commercial market intelligence, partnering with GTM to assess market development, customer and EV trends, competitor performance, pricing movements and external factors, translating these into commercial implications for Xiaomi.
3. Own sales planning and forecasting, including demand planning, target setting, inventory planning, reforecasting and launch volume scenarios across markets and products.
4. Lead sales performance diagnosis and channel benchmarking, identifying why performance is ahead of or behind plan and opportunities to improve conversion, productivity and performance across direct, partner and digital channels.
5. Own commercial measurement and reporting, establishing consistent KPIs, data governance, dashboards and executive insights that explain what happened, why it happened, what is likely to happen next and what actions are recommended.
6. Lead commercial scenario modelling and business cases, assessing the impact of changes in demand, volume, pricing, conversion, inventory and commercial interventions to support strategic decision-making.
7. Lead commercial proposition and sales programme planning, including finance and leasing, trade-in, launch programmes, tactical activation and volume- or inventory-led interventions within agreed GTM strategic guardrails.
8. Measure and optimise commercial effectiveness, evaluating programme performance and ROI, identifying risks and opportunities, and partnering with GTM and market teams to recommend actions throughout the vehicle lifecycle.

【What We're Looking For】

1. Proven experience in sales planning or business analytics within the automotive, retail or other complex multi-channel businesses.
2. Strong track record in developing forecasting models, performance reporting, business planning processes and executive dashboards.
3. Advanced analytical skills, with experience translating complex data into clear commercial insights and strategic recommendations.
4. Experience working with CRM, BI and reporting platforms, with a strong understanding of data governance and performance measurement principles.
5. Excellent commercial acumen, with the ability to balance customer and operational performance.
6. Strong stakeholder management and communication skills, with experience influencing senior leaders through data and insight.
7. Highly organised, with strong problem-solving capabilities and the ability to manage multiple priorities in a fast-paced environment.