岗位职责
- Build and grow the brand’s social media presence in Germany and Europe from market entry onwards
- Develop and execute social media and content strategies aligned with global brand positioning
- Set up and manage key social platforms, defining channel strategies and content formats
- Lead influencer and creator marketing, including partnerships, collaborations, and performance tracking
- Create and manage content concepts around EV technology, innovation, and lifestyle
- Oversee content production, editorial planning, and external creators or agencies
- Monitor and optimize social and influencer KPIs, engagement, and community feedback
- Ensure consistent brand voice and compliance across all social channels
职位要求
- Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field
- 5+ years of experience in social media management, content marketing, or digital communications, ideally within the automotive, EV, technology, or lifestyle sector
- Proven track record in developing and executing social media strategies and content campaigns across multiple platforms
- Experience managing influencer and creator partnerships, including collaboration strategy and performance tracking
- Strong understanding of content creation, editorial planning, and working with agencies or external creators
- Ability to translate complex technology, EV features, and innovation into engaging social content and storytelling
- Data-driven mindset with experience tracking social KPIs, engagement, and community insights
- Lead influencer and creator marketing, including partnerships, collaborations, and performance tracking
- Create and manage content concepts around EV technology, innovation, and lifestyle
- Excellent communication, creative, and project management skills, with the ability to maintain consistent brand voice
- Fluency in English and German required, Mandarin is an advantage
