岗位职责
"1 展陈方案设计:以月度、新品、大促等时间节点针对性设计店铺的展陈方案并监督落地,确保品牌形象统一。 2 展陈方案落地:制定和执行展陈计划,提升产品展示效果并强化进店率和转化率,提升销售业绩。 3 展陈道具电子价签管理:展陈道具PSI管理,电子价签版面内容管理。 4 展陈策划:与总部、地区部/国家市场营销团队合作,策划和执行促销活动的主题展陈。 5 方案复盘:监控和分析展陈挑战的实际落地效果,并提出改进建议和解决方案。 6 赋能提效:培训并指导小区及店铺员工,确保展陈标准的落地执行。 7 巡检抽查:执行月度门店展陈巡检及抽检。 8 新建店展陈落地:新开门店展陈落位执行和落地" "1 Design of Display Plans: Create tailored visual merchandising plans for monthly cycles, new product launches and major promotions. Oversee implementation to ensure consistent brand image execution. 2 Execution of Display Plans: Develop and execute display strategies to enhance product presentation, boost foot traffic and improve conversion rates, ultimately driving sales performance. 3 Management of Visual Merchandising Props & Electronic Price Tags: Manage PSI (Prop Standardization Index) for display props and oversee the content layout of electronic price tags. 4 Visual Merchandising Campaign Planning: Collaborate with headquarters and regional/national marketing teams to conceptualize and execute themed visual merchandising for promotional campaigns. 5 Post-Implementation Analysis: Monitor and evaluate the effectiveness of display strategies, analyze challenges and propose actionable improvements and solutions. 6 Training & Standard Enforcement: Train and guide district/store staff to ensure adherence to visual merchandising standards, empowering them to optimize execution. 7 Store Inspection Checks: Conduct monthly store inspections and random spot checks to ensure compliance with display guidelines and address deviations promptly. 8 New Store display execution and implementation."
职位要求
"1 视觉传达、设计或相关专业本科及以上学历。 2 至少3年零售行业视觉陈列和展陈设计经验,有3C 竞品经验者优先。 3 熟练使用设计软件,如Adobe Creative Suite(Photoshop、Illustrator、InDesign等),能独立完成展陈设计工作。 4 优秀的沟通和团队协作能力,可与各部门紧密协作。 5 具备良好的项目管理能力,能在紧迫的时间内高标准完成任务。" "1 Bachelor's degree or above in Visual Communication, Design or related field. 2 At least 3 years of experience in visual merchandising and display design in the retail industry, with preference given to candidates with experience in the 3C electronics industry.
- Proficient in using design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and capable of independently completing visual merchandising design tasks.
- Strong communication and teamwork skills, with the ability to collaborate closely with cross-departmental teams.
- Excellent project management skills to deliver high-quality results under tight deadlines. "