岗位职责
Campaign Strategy and Execution: Plan, lead, and execute omni-channel communication and marketing campaigns in the Colombia market, ensuring excellence in concept creation, design, messaging, and communication materials. - Strategic Collaboration: Work closely with commercial and cross-functional retail teams to ideate and execute campaigns that align with business goals. - Data-Driven Approach: Utilize data-driven insights to identify key customer segments and sport-related needs, tailoring campaigns for maximum impact and effectiveness. - Campaign Calendar Management: Strategize and plan the campaign calendar, ensuring timely and effective execution of all marketing initiatives. - Performance Evaluation: Collate, evaluate, and report on campaign performance and sales conversion against established KPIs, identifying trends and insights for continuous optimization - Cross-Functional Coordination: Bridge the communications between HQ Marketing team, Regional Marketing and Colombia Marketing to align the key strategies and make sure the execution is aligned with the HQ requirements. - External Partner Coordination: Liaise and coordinate with external marketing agencies to guide campaign creative direction and media planning. - Campaign budget management: Manage and allocate the reasonable budget for difference marketing activities to fulfill campaign goals.
职位要求
- Bachelor's Degree or above - At least 5 years of experience managing and executing product marketing campaigns preferably in smartphone or tech industry - Excellent professional level of English communications, Mandarin Chinese is a plus - Results-oriented with strong communication and project management skills to get stuff done - Vital and responsible, self-motivated & adaptable in the field of a fast changing and start-up environment - Passionate about technologies and consumer electronics products - Collaborative team player with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward - A proactive individual with can-do mindset and who is able to work independently as well as a team-player
