岗位职责
Responsibilities - Own creator growth strategy and execution across key Southeast Asian markets, covering creator acquisition, activation, retention, and long-term growth - Design and optimize the end-to-end creator growth journey, including creator segmentation, onboarding, progression paths, incentives, education, traffic support, and community programs - Identify priority creator segments, content verticals, and supply gaps based on user demand, market trends, and platform needs - Build scalable creator acquisition channels through agencies, MCNs, creator communities, partnerships, referrals, and local ecosystems - Analyze creator funnel performance and key drop-off points, and work with product and data teams to improve creator experience and growth efficiency - Develop regional creator growth frameworks and playbooks while adapting strategies to different Southeast Asian markets - Track key metrics including active creators, activation, posting frequency, content quality, retention, and creator ROI
职位要求
Qualifications - 3–5 years of experience in creator growth, creator operations, content operations, community growth, influencer marketing, or related roles - Strong understanding of the creator ecosystem in Southeast Asia, with hands-on experience in multiple SEA markets preferred - Experience designing creator lifecycle or growth programs, rather than only executing creator campaigns - Strong analytical and growth mindset, with the ability to translate data and market insights into scalable initiatives - Experience working cross-functionally with product, data, marketing, and local market teams - Strong English communication skills; proficiency in a Southeast Asian language is a plus - Experience at a social media, content, creator economy, or consumer internet company is preferred
