岗位职责
About us: Founded in 1999 and publicly listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel services company with a portfolio of trusted travel brands, including Trip.com, Ctrip, Skyscanner, and Qunar. We provide travelers around the world with services, products, and tools they need to discover, plan, and book their trips. With more than 30,000 employees across 30 countries in Asia, Europe, the Americas, and Oceania, we are building one of the world’s leading and most trusted family of online travel brands. Today, we serve more than 400 million customers worldwide, helping travelers plan and book their perfect trips. Responsibilities: Promotional campaign management: Develop and execute online promotional marketing campaigns that leverage omnichannel marketing, both internal (email, app push, display advertising), and external (social media, events). Ecommerce strategy: Develop and manage online sales strategies, including promotional mechanisms like price discounts and other innovative tactics to drive campaign performance. Content & messaging strategy: Create promotion strategies, messaging, and assets that align with the company's brand, marketing objectives and target audience. Global collaboration: Collaborate with internal stakeholders globally, such as business development, creative teams, and product managers to ensure seamless execution of online promotions. Performance Analysis: Monitor and analyze marketing campaign and promotions performance and provide actionable insights for optimization and improvement. Industry & market insights: Conduct market research and industry and competitive analysis to inform marketing and promotions strategies and drive innovation and performance improvements. Budget management: Manage marketing budgets and ensure all campaigns are tracked and reported accurately. Marketing project management: Contribute to and support strategic acquisition and lifecycle marketing and user growth initiatives. AI-powered perational efficiency: create and use AI agents and tools to streamline campaign workflows and improve marketing and campaign operational efficiency.
职位要求
Qualifications: Bachelor's degree in marketing, communications, or a related field. 2-3 years of experience in B2C digital marketing, e-commerce, travel, or related. Proven ability to develop and execute online promotions and/or sales events (e.g. Black Friday). Demonstrated experience with a variety of digital marketing and communications channels, including email, social media, app push. Strong analytical skills with experience analyzing data and using data to inform marketing strategies. Ability to craft compelling marketing messages with consideration to the local customer’s perspective. Experience collaborating with global cross-functional teams. Ability to manage multiple projects and deadlines simultaneously. Strong attention to detail and ability to think creatively. Proficient in English and Mandarin. Preferred Qualifications: Experience with AI in marketing, marketing automation, customer engagement tools, and CRM platforms. Knowledge of SEO, content marketing, influencer marketing, or other marketing channels.
