岗位职责
Trip.com 团队游国际化业务正处于高速增长期，期待你的加入，深度参与泰国站点增长从 "洞察→策略→落地→复盘" 的完整闭环，在真实业务数据中学习增长方法论，与总部及海外团队协同作战，是理解互联网全球化增长逻辑的绝佳起点。 工作职责 - 从用户需求出发，制定和优化泰国站点的增长策略 数据与洞察 ：收集并分析目标站点用户行为、用户反馈及竞对数据，输出洞察报告，定位增长机会与瓶颈； 策略制定与落地 ：基于洞察制定站点增长策略与优先级排序（流量增长 / 转化提升 / 产品匹配三条线），评估各需求的影响范围与投入产出，形成和各团队拉齐可执行的优化方案与预期指标； 本地化与转化优化 ：支持站点本地化项目（SEO、语言与合规适配等）及转化优化事项的推进，协调内外部资源； 跨团队协同： 协调总部与跨职能团队（业务拓展、市场、产品、数据）资源，加速本地化需求的落地；跟踪增长策略的执行效果，复盘数据并迭代策略；将本地洞察沉淀为方法论，反哺总部推动全球产品迭代。 About this Role Trip.com's Tour global business is in a phase of rapid growth. We're looking for you to join us and dive deep into the full growth loop of the Thailand locale — from insights to strategy, execution, and iteration — learning growth strategies with real business data and collaborating with headquarters and overseas teams. It's an ideal starting point for understanding how global internet businesses grow. Responsibilities — Develop and optimize growth strategies for the Thailand locale, starting from user needs Data & Insights : Collect and analyze user behavior, user feedback, and competitor data for the Thailand market; produce insight reports to identify growth opportunities and bottlenecks. Strategy & Execution : Based on insights, develop Thailand growth strategies and priorities across three levers — traffic growth, conversion improvement, and product-market fit; evaluate the impact scope and ROI of each requirement, and align with teams to form executable optimization plans with expected metrics. Localization & Conversion Optimization: Support localization initiatives (SEO, language & compliance adaptation, etc.) and conversion optimization tasks, coordinating internal and external resources. Cross-Team Collaboration: Coordinate resources from headquarters and cross-functional teams (business development, marketing, product, data) to accelerate the delivery of localization requirements; track the performance of growth strategies, review data and iterate; and distill local insights into methodologies that feed back into global product iteration at headquarters.
职位要求
国内外知名院校本科或以上，3年以上互联网、或旅游行业增长策略相关经验，OTA、电商等互联网平台产品、战略、运营或数据分析工作经历者优先； 泰语可为工作语言，中文和英文至少有一项流利 对国际化和旅游行业有浓厚兴趣和思考；对泰国客群和市场熟悉了解者优先； 数据敏感、擅长数据分析和提取洞察，SQL 熟练优先； 沟通协作和项目管理能力强，喜爱跨文化工作环境 Bachelor's or master's degree from a top university; 3+ years of experience in growth strategy role, experience in product, strategy, operations, or data analysis at an internet OTA or travel industry or other e-commerce platform is preferred. Proficiency in Thai and fluent in Chinese or/and English Strong interest in and have a good understanding of the international travel industry; familiarity with the Thai customers and market is preferred. Data-savvy, skilled in data analysis and extracting actionable insights; SQL proficiency is a plus. Strong communication, collaboration, and project management skills; enjoy working in a multicultural environment.
