岗位职责
About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have four Customer Service Centers for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller. Responsibilities
- Develop and execute comprehensive marketing strategies to promote overseas hotel accommodation, including internal training and external launch plans to increase product adoption 制定并执行全面的营销策略以推广海外酒店，包括内部培训和外部发布计划以提高产品采用
- Conduct competitive analysis and market research to support the commercial and product teams' efforts 进行竞争分析和市场研究，并支持商业和产品团队的工作
- Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives 与内部团队和外部合作伙伴合作，确保营销计划的成功实施
- Translate technical details into benefits for partners and create compelling messages across marketing channels (case studies, landing pages, brochures, etc.) 通过各种营销渠道（如案例研究、登陆页面、宣传册等）运用技术手段帮助合作伙伴产生经济收益
- Monitor and analyze campaign performance, utilizing data-driven insights to optimize strategies and achieve marketing objectives 监控和分析市场营销项目进展，利用数据驱动的洞察来优化策略并实现营销目标
- Stay updated with industry trends and best practices, continuously improving marketing strategies to drive business growth 了解行业趋势和最佳实践，不断改进营销策略以推动业务增长 Requirements
- At least 8 years of experience in marketing, own experience in team management, preferably within the tourism or hotel accommodation industry 拥有至少8年市场营销领域工作经验，具备团队管理经验，优先考虑旅游或酒店住宿等相关行业从业经验
- Bachelor's degree in Marketing, Business, or a related field 获得市场营销、商业或相关领域的学士学位
- Strong knowledge of marketing principles and best practices 对市场营销原则和案例实践有深入了解
- Familiarity with behavioral insights and nudging, as well as good knowledge and understanding of OTA/ Travel industry 熟悉行为洞察方法和市场引导力，并对OTA/旅游行业有良好的知识和理解
- Excellent communication and interpersonal skills, with the ability to multi-task and succeed in a fast-paced and cross-cultural environment 出色的沟通和人际交往能力，能够在快节奏和跨文化的环境中进行多任务处理并取得成功
- High proficiency in English, able to communicate with internal teams and external partners without barriers. 精通英语听说读写，可以无障碍与内外部伙伴沟通 What’s more? Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise We encourage flexible work arrangement Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
职位要求
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