岗位职责
- SEO战略与自然增长 制定并执行可规模化的SEO战略，驱动酒店、目的地及搜索结果页的自然流量增长。 通过关键词研究、搜索意图分析及内容拓展识别增长机会。
- 酒店搜索排名优化 提升全球市场酒店列表、目的地页面及酒店详情页的排名与曝光度。 优化页面SEO元素，包括内链结构、页面模板及结构化数据。
- 技术SEO与网站架构 与工程团队协作提升技术SEO表现，包括：抓取效率、索引覆盖、页面速度优化、URL结构与网站架构、结构化数据（Schema）。 确保SEO最佳实践融入产品及平台开发流程。
- 多语言与国际SEO 主导全球市场多语言SEO战略。 管理国际SEO实施，包括：hreflang优化、国际网站结构（国别域名/子域名/子目录）、本地化SEO策略。 确保多语言及多地区搜索表现的一致性。
- 竞争与市场分析 分析主要OTA竞争对手的SEO策略，识别自然搜索曝光度的差距与增长机会。 分析自然搜索曝光度的差距与潜在增长机会。
- SEO数据追踪与效果分析 搭建并维护SEO效果看板，监控核心指标：关键词排名、自然流量、索引覆盖、点击率、自然流量转化。 基于数据洞察持续优化SEO策略。
- GEO/AI搜索优化 探索并实施生成式引擎优化（GEO）策略，提升AI驱动搜索体验中的曝光度。 针对新兴AI搜索界面及生成式搜索结果优化内容。
- 跨职能领导力 主动推动产品、工程及内容团队的SEO项目。 确保SEO需求嵌入产品路线图及技术开发流程。
职位要求
至少6年SEO相关经验，具备管理大型网站的成功经验。 具有OTA、旅游行业或交易平台经验者优先。 技术能力：扎实的技术SEO及网络技术理解，包括HTML、CSS、JavaScript、SQL、JSON、API。 能够与工程团队紧密协作推进技术实施。 具备多语言及多地区SEO管理经验。 熟悉hreflang实施及国际网站结构。 熟悉Google Analytics、Search Console等分析工具的使用。 能够将数据洞察转化为可执行的SEO策略。 Responsibilities:
- SEO Strategy & Organic Growth Develop and execute scalable SEO strategies to drive organic traffic growth across hotel, destination, and search result pages. Identify growth opportunities through keyword research, search intent analysis, and content expansion.
- Hotel Search Ranking Optimization Improve rankings and visibility for hotel listings, destination pages, and hotel detail pages across global markets. Optimize on-page SEO elements including internal linking, page templates, and structured data.
- Technical SEO & Site Architecture Partner with engineering teams to improve technical SEO performance, including: Crawl efficiency, Indexation coverage, Page speed optimization, URL structure & site architecture and Structured data (Schema) Ensure SEO best practices are integrated into product and platform development.
- Multilingual & International SEO Lead multilingual SEO strategies across global markets. Manage international SEO implementation including: hreflang optimization, international site structure (ccTLD / subdomain / subfolder) and localization SEO strategies Ensure consistent search performance across multiple languages and regions.
- Competitive & Market Analysis Analyze SEO strategies of major OTA competitors to identify gaps and growth opportunities in organic search visibility Identify gaps and growth opportunities in organic search visibility.
- SEO Data Tracking & Performance Analysis Build and maintain SEO performance dashboards to monitor key metrics: keyword rankings, organic traffic, index coverage, click-through rate, conversion from organic traffic Use data insights to continuously optimize SEO strategies.
- GEO / AI Search Optimization Explore and implement Generative Engine Optimization (GEO) strategies to increase visibility in AI-driven search experiences. Optimize content for emerging AI search interfaces and generative search results.
- Cross-Functional Leadership Proactively drive SEO initiatives across Product, Engineering, and Content teams. Ensure SEO requirements are embedded in product roadmap and technical development. Requirements:
- At least 6 years of experience related to SEO with proven experience in managing large-scale websites
- Experience in OTA, travel industry or marketplace platforms is preferred
- Technical Skills: Strong understanding of technical SEO and web technologies, including:HTML, CSS, JavaScript, SQL, JSON, API
- Ability to work closely with engineering teams on technical implementations.
- Experience in managing SEO across multiple languages and regions
- Familiar with hreflang implementation and international site structures
- Familiar with using analytics tools such as Google Analytics and Search Console
- Ability to translate data insights into actionable SEO strategies
