岗位职责
核心职责
- 业务数据流程整理&监控： 按照业务的发展要求，拓展&规划SEM 业务报表需求 监控报表数据异常（e.g. 缺失、错误等问题）
- 业务数据策略分析 &建议: 根据业务组OKR 的业务重点关注指标进行垂直SEM 渠道的机会点分析， 从数据中挖掘问题和机会点， 为优化师提供可执行的策略建议 根据业务组ROI 等关键KPI 指标，细节分析SEM 投入细分数据，帮助合理管理广告预算
- 提炼组内业务需求，推动跨部门协作 充分掌握SEM 组工作流程和关键指标，并且可以从数据洞察出发，归类提炼同质问题，并从数据和工具产品优化等角度提出建议 与Data、产品、设计、运营团队沟通，深度参与组内数据策略提效、工具优化等关键项目中。 提升整个组数据智能和效率
职位要求
- 分析能力 熟练使用 Excel、SQL、Google Analytics 等工具。能够理解和解读广告投放数据及业务指标。
- 广告平台操作能力 熟悉主要 SEM 平台操作（Google Ads、百度推广、360推广等）。能够进行关键词研究、广告组结构优化、竞价策略调整。
- 市场敏锐度 了解行业趋势、用户行为及竞争对手策略。善于发现市场机会并提出策略调整建议。
- 沟通与报告能力 能清晰表达分析结果和策略建议。制作可视化报告，使非技术人员也能理解数据背后的价值。
- 其他 基础的编程或自动化技能（Python、R、Google Ads API）优先。项目管理能力，有能力同时管理多个投放项目。 Key Responsibilities
- Business Data Process Management & Monitoring Expand and plan SEM business reporting requirements in alignment with business development needs Monitor reporting data anomalies (e.g., missing data, errors, and other issues)
- Business Data Strategy Analysis & Recommendations Conduct in-depth opportunity analysis for SEM channels based on business team OKRs and key focus metrics; identify issues and opportunities from data, and provide actionable strategy recommendations for campaign managers Perform granular analysis of SEM spending data against key KPIs such as ROI, helping optimize advertising budget allocation
- Business Needs Consolidation & Cross-Department Collaboration Gain thorough understanding of SEM team workflows and key metrics; identify and categorize recurring issues from data insights, and propose improvements from data and tooling perspectives Collaborate with Data, Product, Design, and Operations teams, and actively participate in key initiatives such as data strategy optimization and tool enhancements to improve the team's overall data intelligence and efficiency Qualifications
- Analytical Skills Proficient in Excel, SQL, Google Analytics, and similar tools; able to interpret advertising performance data and business metrics
- Advertising Platform Operations Familiar with major SEM platform operations (Google Ads, Baidu Promotion, 360 Promotion, etc.); capable of keyword research, ad group structure optimization, and bid strategy adjustments
- Market Acumen Understanding of industry trends, user behavior, and competitor strategies; adept at identifying market opportunities and proposing strategic adjustments
- Communication & Reporting Clear in presenting analytical findings and strategic recommendations; able to create visualized reports that convey data insights to non-technical stakeholders
- Other Basic programming or automation skills (Python, R, Google Ads API) preferred Project management capabilities, with the ability to manage multiple campaign projects simultaneously
