Business Analysis Manager for Global Operations(MJ034494)

Role Summary Develop data-driven user operation strategies across global markets, with proven expertise in one of the following areas : B2C CRM full-funnel communication strategy and business analysis (CRM channel subscription - user segmentation - timing - channel - content), or Loyalty/membership strategy and business analysis in the hospitality and tourism industry, or User operations subsidy/incentive strategy and business analysis (user segmentation - user journey and touchpoint - incentive). This role closely aligns with business targets and achievement. You will build measurable KPI frameworks and automate reporting, conduct experiment design, and standardize best practices to improve conversion, retention, repurchase, and ROI. Key Responsibilities Business Model Framework and Evaluation : Lead the design and rollout of business KPI frameworks for CRM communication/membership/user incentive, delivering standardized dashboards and automated reporting. Performance Monitoring and Business Reviews : Continuously track business performance; lead weekly/monthly/quarterly reviews; communicate insights and recommendations to senior leadership, business leaders, regional leaders, and cross‑functional stakeholders. Analysis and Insights : Run cohort and funnel analysis, multi-touch attribution, and propensity models (conversion/churn/reactivation) to generate actionable insights and support business decision-making. Experimentation and Causal Evaluation : Design and evaluate A/B and multivariate tests; define test/control groups, frequency controls, sample sizing, and statistical standards; apply quasi‑experimental/causal methods where appropriate. Design and evaluate user incentives : monitor redemption, penetration, and marginal ROI; implement abuse/fraud controls. AI-Enabled Analytics : Build and promote intelligent analysis leveraging AI capabilities to accelerate data access, analysis, reporting, and interpretations; scale self-service analytics.

Education Bachelor’s degree or above in Business/Data Analytics, Hotel and Tourism Management, Marketing, Economics, Statistics, Information Systems, or related fields. Master's degree or above is preferred. Professional Experience A minimum of 5 years in business analytics in OTA, hospitality & tourism, e-commerce, or fast-paced IT industries. Proven expertise in at least one of the following areas: B2C CRM communications, Loyalty and membership strategies in hospitality and tourism, or B2C user growth incentive strategies. Proven cross-regional, multi-cultural collaboration and global project delivery. Technical Skills Advanced SQL for complex data extraction and transformation. Proficiency with BI and visualization tools (Tableau, PowerBI, Looker Studio, etc.). Proven experiences in A/B testing and evaluations. Familiarity with MarTech/marketing automation and CDPs (e.g., Braze, Salesforce Marketing Cloud, Adobe Campaign, etc.) is a plus. Business and Soft Skills Strong growth and operation excellence acumen; ability to turn insights into executable strategies and close the loop. Clear, structured communication; able to explain complex analyses to non-technical stakeholders and influence senior leadership. Solid project management, able to manage multiple projects in parallel. A fast learner with adaptability to business changes. A travel enthusiast. Language Fluency in English; Chinese proficiency is a strong plus. Additional languages are a plus. Travel Requirements Flexible to undertake short-term international business travel. Openness to long-term relocation opportunities is a plus.