岗位职责
What you'll do：
- Website & CRO: Own website performance and UX — front-end redesigns, layout revamps, and conversion pathways. Design, test, and optimize high-converting landing pages for ABM accounts, paid campaigns, and product launches.
- GEO & Content Seeding: Build and execute Generative Engine Optimization strategy to grow brand citations across AI search platforms (ChatGPT, Perplexity, Gemini). Personally seed initial content on Reddit, Quora, and B2B media, then onboard and direct agencies to scale.
- ABM Ops & MarTech: Deploy and scale visitor deanonymization (Apollo.io) to surface target-account intent for sales. Own UTM governance, lead routing, form integrations, and CMS–automation–CRM sync.
- Paid Acquisition: Plan, launch, and optimize B2B campaigns across LinkedIn Ads, Google Search/Display, and programmatic retargeting; build and maintain Target Account Lists for multi-channel ABM.
- Budget & Commercial ROI: Own budget tracking, quarterly reconciliation, and forecasting across media, MarTech, agencies, and production. Analyze CAC, cost per SQL, payback, and attribution to prove marketing ROI. What we're looking for：
- 5–8 years in B2B digital marketing, marketing operations, or growth marketing (B2B SaaS/tech preferred).
- Proven ownership of B2B websites and landing pages, with a strong eye for design, layout, and UX conversion.
- High-agency builder: can draft GEO content, set up tracking, or build a landing page solo, while also managing agencies and vendors.
- Hands-on with Apollo.io, GA4, GTM, and CRM integrations.
- Track record running B2B performance campaigns in LinkedIn Campaign Manager and Google Ads.
- Strong commercial acumen: budget ownership, CAC/LTV payback modeling, and presenting pipeline performance to executives.
职位要求
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