岗位职责
- 基于用户行为洞察、内容理解及数据分析，设计面向用户的创意机制、活动及增长手段，提升位置权限同意率；持续探索应用内引导、激励方式及场景触发策略，推动用户授权并提升LBS信号覆盖率；
- 负责TikTok本地生活LBS相关活动的全流程运营，包括活动策划、执行、迭代及效果复盘；通过结构化的活动运营推动位置权限同意率、用户定位准确率等核心漏斗指标达成；
- 搭建并维护活动监控体系及KPI数据看板；开展数据分析、A/B测试及活动后复盘，挖掘增长机会、提炼洞察，持续优化活动策略、机制及用户体验；
- 将复杂业务目标及隐私约束转化为可规模化、合规且用户友好的活动解决方案。
- Based on user behavior insights, content understanding and Data analysis, design creative user-facing mechanisms, activities and growth levers to increase location permission opt-in rate;Continuously experiment with in-app narratives, incentives, and contextual triggers to drive user consent and improve LBS signal coverage;
- Own end-to-end operations of Local Services/LBS campaigns, including activity planning, execution, iteration and performance review;Drive key business metrics such as location permission opt-in rate, user location accuracy, and other core funnel indicators through structured campaign operations;
- Build and maintain campaign monitoring frameworks and KPI dashboards;Conduct Data analysis,A/B testing and post-campaign reviews to identify growth opportunities, extract insights, and continuously optimize campaign strategy, mechanics and user experience;
- Translate complex business goals and privacy constraints into scalable, compliant and user-friendly campaign solutions.
职位要求
- 本科及以上学历，拥有3年以上运营、用户增长、策略制定或活动管理相关工作经验；
- 具备通过营销活动或增长项目达成业务指标的实战经验，有用户权限开通、产品用户普及、转化漏斗优化相关经验者优先，熟悉用户行为及应用端使用体验者加分；
- 学习能力强，工作积极主动，能够快速熟悉新产品、行业政策及业务体系，可在工作环境中独立推进项目；
- 具备优秀的跨部门沟通协调能力，善于对接多方合作人员，能够在复杂多变环境下统筹推进完整项目落地；
- 具备良好的Data敏感度与逻辑思维能力，擅长借助数据分析定位问题、评估效果并制定决策，会使用数据看板、运营实验工具或掌握结构化查询语言技能者优先；
- 目标感强，做事严谨细致，能够兼顾长期战略规划与一线落地执行，高效推进快速迭代。
- Bachelor’s degree or above, 3+years of experience in operations, growth, strategy or campaign management;
- Proven track record of driving business metrics through campaigns or growth initiatives, especially in user permissions, product adoption, or funnel optimization;Deep understanding of user behavior and in-app experience is a plus;
- Quick learner with proactive work attitude; Able to rapidly get familiar with new products, industry policies and business systems, and independently drive projects forward;
- Excellent cross‑functional communication and stakeholder management skills; capable of coordinating multiple teams and driving complex end‑to‑end initiatives amid dynamic and evolving business scenarios;
- Strong Data literacy and structured thinking; comfortable using Data to define problems, evaluate performance, and make decisions; Experience with dashboards, experiments or SQL is a plus;
- Goal-driven, and detail-oriented; able to balance long-term strategy with hands-on execution and rapid iteration.
