岗位职责
- 经营分析：持续监控直播流量、开播率、直播时长、观看规模、转化率、商家及创作者活跃度等核心指标，能够自主开展业务复盘，定位问题并形成可执行的优化方案；
- 产品研究：持续洞察英国电商、内容平台及直播电商市场的发展，研究重点平台，识别可应用于TikTok Shop的增长机会和最佳实践；
- 预算管理：跟踪并评估直播业务预算使用效率，评估预算对流量、GMV以及商家/创作者参与度带来的影响，协同财务、运营、品类团队优化资金投放，保障长期投入效率；
- 增长策略：设计策略框架，完成直播生态内商家和创作者的引入、孵化与规模化成长；搭建分层模型、激励机制与项目规范，支撑业务持续增长。
- Business performance analysis: Continuously monitor key metrics, including LIVE traffic, go-live rate, streaming hours, viewership, conversion rate, and merchant and creator activity; Independently conduct business reviews, identify issues, and develop actionable optimization plans;
- Competitive and market research: Track developments across UK e-commerce, content platforms, and the LIVE commerce market; Analyze priority competitors and identify growth opportunities and best practices that can be applied to TikTok Shop;
- Budget management: Track and assess the efficiency of LIVE business spending and evaluate its impact on traffic, GMV, and merchant and creator participation; Partner with Finance, Operations, and Category teams to optimize investment allocation and ensure sustainable returns over the long term;
- Growth strategy: Design strategic frameworks to onboard, incubate, and scale merchants and creators within the LIVE ecosystem; Build segmentation models, incentive mechanisms, and program standards that support sustained business growth.
职位要求
- 中英双语，能够与中国团队进行深入业务沟通，同时能在全英文环境中开展会议、汇报及书面沟通；
- 本科及以上学历，市场营销、商业管理、经济学、统计学、传播学或其他相关专业；
- 4年及以上电商、直播、内容平台、用户运营或商业运营相关经验，有成功项目落地案例；
- 能够对数据进行解读及分析，有数据敏感度，能够将数据转化为明确的业务决策依据；
- 能够熟练使用AI工具提升研究、分析、内容生产、信息整理及项目管理效率；
- 有海外电商平台工作经验、海外零售行业工作经验为加分项；有用户增长、资源管理相关项目的成功经验为加分项。
- Language proficiency: Proficient in Chinese, with the ability to engage in in-depth business discussions with stakeholders in China; professional working proficiency in English, with the ability to lead meetings, deliver presentations, and communicate effectively in writing in an English-speaking environment;
- Education: Bachelor’s degree or above in Marketing, Business Administration, Economics, Statistics, Communications, or a related field;
- Relevant experience: At least four years of experience in e-commerce, LIVE streaming, content platforms, user operations, or business operations, with a proven track record of successfully delivering projects;
- Analytical skills: Strong ability to interpret and analyze data, identify meaningful patterns, and translate insights into clear business decisions;
- AI proficiency: Demonstrated ability to use AI tools effectively to improve efficiency in research, analysis, content creation, information management, and project management;
- Experience working for an international e-commerce platform or in an overseas retail market is a plus; Proven success in user growth or resource management initiatives is a plus.
