岗位职责
- Support Bilibili's brand awareness and user growth across international markets, enhancing brand presence and influence in key overseas regions.
- Assist in managing and growing Bilibili's overseas social media channels, contributing to content distribution, user engagement, and audience acquisition strategies.
- Participate in the planning and execution of Go-to-Market campaigns, collaborating with media partners, creators, and external stakeholders to amplify brand visibility.
- Monitor global market trends, user feedback, and competitor activities, compiling regular analysis reports to inform marketing strategy optimization.
- Leverage data analysis to track key performance metrics including traffic growth, user conversion, and content engagement, identifying improvement opportunities
职位要求
- Bachelor's degree or above; majors in Marketing, Advertising, Media, International Business, Foreign Languages, or related fields preferred.
- Fluent in Chinese and English for daily work; proficiency in Japanese or other languages is a plus. 3Familiar with major global social media platforms (YouTube, Instagram, TikTok, Twitter/X) and their ecosystems; internship experience in social media operations or content marketing preferred. Strong interest in ACG, content communities, short-form drama, or entertainment industry; knowledge of OTT platforms and content distribution models is a plus. Basic analytical skills to identify trends and opportunities through data. Passionate about content and entertainment, with keen awareness of global youth culture and digital trends; self-motivated and
