OceanBase-Regional Marketing Manager (Hong Kong & SEA, BFSI & Fintech-OceanBase

We are seeking a results-driven Regional Marketing Manager to take charge of end-to-end field marketing operations covering Hong Kong and Southeast Asia (SEA) markets, focusing on BFSI and Fintech verticals. This role bridges local market execution, partner ecosystem collaboration, customer success storytelling, and cross-regional teamwork. The ideal candidate should have fluent bilingual communication skills, strong on-the-ground execution capabilities, and solid industry marketing experience in Hong Kong & SEA tech and financial circles. Key Responsibilities

1. BFSI Vertical Field Marketing End-to-end planning, localization, on-site execution, and post-event optimization of all field marketing activities for the BFSI industry across Hong Kong and SEA regions. Cover industry seminars, customer salons, roadshows, industry summits and vertical customized marketing campaigns, aligning with regional business targets and local market characteristics.
2. Fintech Vertical Field Marketing Independently design and implement localized field marketing strategies and activities targeting the Fintech ecosystem in Hong Kong and SEA. Connect with local Fintech institutions, startups and industrial alliances, launch vertical marketing initiatives to enhance brand penetration and market influence in the Fintech track.
3. Partner & Open Source Ecosystem Marketing Support Responsible for cooperation planning, resource coordination, on-site support and follow-up optimization of regional partner events and local open source community activities in Hong Kong and SEA. Build and maintain good cooperative relationships with local channel partners, industrial communities and open-source organizations, empower partner business growth via standardized and localized marketing operations.
4. Customer Success Case Marketing Lead the full-cycle planning, packaging, polishing and promotion of high-quality customer success cases across Hong Kong and SEA BFSI & Fintech industries. Sort out standardized case materials, support regional business promotion, industry display and brand credibility building, and continuously enrich regional marketing content assets.
5. Cross-team & Cross-regional Collaboration Closely cooperate with global headquarters, China headquarters, regional sales, product, solution and brand teams. Align global marketing strategies with local market demands, synchronize project progress, feedback market insights, and ensure efficient landing and iteration of regional marketing projects.

1. Qualifications & Background: 8+ years of B2B tech marketing experience, including 5+ years in global team leadership. Background in database, cloud services, SaaS, or ICT are highly preferred. Deep understanding of the B2B buying process is a must.
2. Global Competence: Proven track record in executing cross-regional marketing programs, particularly in APAC and EMEA. Deep understanding of diverse business cultures and local compliance requirements. Adept at irchestrating global marketing initiatives across languages (English + Chinese) and channels, balancing global strategy with local execution.
3. Professional Skills: ● Deep expertise in integrated Field and Digital Marketing, with a track record of success in event strategy, content marketing, and full-funnel lead management. ● Demonstrated experience in building industry mindshare and establishing thought leadership through high-impact content and ecosystem partnership. ● End-to-end understanding of the Leads Generation process. Able to independently define MQL/SQL criteria and build conversion ● mechanisms. Hands-on experience in data-driven marketing optimization.
4. Core Competencies: Strategic thinker with sharp market and competitive insights, capable of pivoting quickly to meet global business needs. Excellent cross-cultural communication, leadership, and stakeholder management skils, with the ability to drive seamless collaboration across marketing, sales, product, and partner teams.
5. Hard Requirements: - Fluent in English (written and verbal) ; proficient in Chinese - Thrives in a fast-paced, high-pressure environment - Aligned with and passionate about OceanBase's strategic vision