岗位职责
We are seeking an experienced and data-driven Global Paid Media Manager to join our dynamic marketing team of WorldFirst. The successful candidate will play a pivotal role in planning and executing user acquisition strategies through various paid advertising channels to drive user growth and overall brand awareness globally. This is an excellent opportunity for a passionate digital marketer to make a significant impact on our global expansion. Key Responsibilities:
- Develop and implement global paid media strategies for WorldFirst brand across global platforms such as Google Ads, Meta, TikTok, etc, as well as mainstream advertising platforms in China, such as Xiaohongshu, WeChat, Baidu, Douyin, etc., to achieve global user acquisition targets.
- Manage agencies, optimize campaigns daily to maximize ROI, monitor advertising budgets, ensuring cost-effectiveness and efficient allocation of resources across campaigns.
- Utilize data analytics tools to track, report, and analyze campaign performance; conduct market research and audience analysis to optimize targeting strategies
- Planning and execution of A/B tests to enhance campaign performance
- Collaborate with internal teams (e.g., creative, content, product, and regional marketing) to ensure campaign alignment with overall marketing objectives and brand messaging.
职位要求
- Bachelor's degree or above and full professional proficiency in both Chinese and English.
- 4+ years of hands-on experience in performance marketing/paid media.
- Proficiency in using advertising platforms (Google Ads, Facebook Ads Manager, TikTok Ads, Xiaohongshu Ads, WeChat Ads, Baidu Ads, etc.) and analytics tools (Google Analytics, AppsFlyer, etc.).
- Strong data analysis skills and data-driven working patterns.
- Comprehensive understanding of ads content/creatives strategy.
- Strong communication and cross-functional collaboration skills; positive attitudes towards a fast-paced environment and multi-tasking.
- Experience in fintech is a plus.
- Experience in B2B is a plus.
