岗位职责
WorldFirst helps cross-border businesses collect, convert, and pay globally. We are looking for a Product Content Manager to own how our products are described, positioned, and understood — across every channel and every market. You will be the source of truth for product content. What You Will Do ● Own product messaging and positioning. Define the core messaging, benefits, and positioning for our products, and keep them consistent everywhere they appear. ● Develop core product content assets across channels: website product/solution pages, email content, product descriptions, and other channel materials. ● Produce product releases, announcements, and tutorials — working directly with product teams for first-hand, accurate information. ● Support sales with product content: sales enablement materials, pitch decks, and solution content for KA and sales teams. ● Be the source of truth for product content. When anyone in the company needs to know how to talk about a product, the answer starts with you.
职位要求
● Industry understanding. Experience in fintech, ideally with exposure to cross-border or international payments. Familiarity with overseas SMEs or key accounts is a strong plus. ● Strong English copywriting. You write natively for international audiences — clear, direct, professional. Expect a writing assignment in the interview process. ● Translator between technical and human. You can turn a complex product mechanism into language a customer immediately understands. ● Comfortable balancing planned content production with responsive sales support. ● 5+ years in content, product marketing, or B2B communications, with an English-language portfolio. Nice to Have ● Video capability — scripting, basic production, or directing. ● Experience writing for conversion, with exposure to performance data. ● SEO fundamentals for product web pages.
