岗位职责
We are seeking a strategic marketing manager for our Bettr Treasury business. This role is pivotal in defining our treasury & platform technology product narrative, driving market awareness and adoption, and achieving significant business growth. You will act as the crucial bridge between our product,sales, and regional teams, ensuring our value proposition is compellingly communicated and resonates with dedicated treasury management audience. Key Responsibilities： Strategy & Positioning: Develop and execute the treasury marketing strategy, including market positioning, messaging, competitive benchmarking, and target audience definition; conduct in-depth market, customer, and competitive analysis to uncover insights, identify new opportunities, and inform both product and marketing strategies. Go-to-Market Leadership & Product Collaboration: Own and lead end-to-end GTM planning and execution for treasury product launches and major feature releases across multiple international markets (APAC, Europe and more). Drive marketing excellency in strategic verticals such as eCommerce, airlines and OTAs, banks and e-wallets. Content Creation: Craft compelling and differentiated thought leadership content for treasury products on full marketing funnels. Cross-Functional Localization: Collaborate with multiple functional teams to drive the adaption and localization towards a common goal. Performance Analytics: Define, track, and report on key performance metrics (KPIs) to measure the effectiveness of product marketing initiatives and demonstrate ROI.
职位要求
10+ years relevant working experience in financial industry, such as banks, e-wallets, fintech, financial services, money market liquidity management, etc. Profound knowledge and understanding of the relevant regulations and policies of international financial markets. Proven track record of successfully launching and scaling financial products in international markets and solid demand gen results. Exceptional strategic planning, problem-solving with a demonstrated ability to articulate a clear vision and create persuasive, customer-centric content. Outstanding cross-functional collaboration skills, with proven experience aligning product, sales, and marketing teams towards a common goal. Deep understanding of cross-cultural nuances in marketing and a experienced in localizing messaging for different regions. Fluency in English and Chinese is mandatory; proficiency in other languages is a strong advantage.
