岗位职责
- 负责用户增长产品的全生命周期管理，包括增长策略拆解、需求调研、PRD 撰写、开发进度跟踪、上线验证及持续迭代；
- 围绕用户获取、激活、留存、转化和召回等核心增长目标，设计并优化产品机制和用户路径，提升整体增长效率；
- 深入分析用户行为数据、转化漏斗和增长实验结果，发现关键问题并提出可落地的产品优化方案；
- 持续跟踪全球 Web
- AI 及金融科技产品的增长玩法和市场趋势，结合公司战略制定阶段性增长产品路线图；
- 与研发、设计、运营、市场、BD 等团队紧密协作，推动增长项目高效落地，并持续评估项目效果。
- Manage the full lifecycle of user growth products, including growth strategy breakdown, user research, PRD writing, development tracking, launch validation, and continuous iteration;
- Design and optimize product mechanisms and user journeys around key growth goals such as user acquisition, activation, retention, conversion, and reactivation to improve overall growth efficiency;
- Conduct in-depth analysis of user behavior data, conversion funnels, and growth experiment results to identify key issues and propose actionable product optimization solutions;
- Continuously monitor growth strategies and market trends across global Web3, AI, and fintech products, and define phased growth product roadmaps aligned with company strategy;
- Work closely with engineering, design, operations, marketing, and BD teams to drive efficient execution of growth initiatives and continuously evaluate project performance.
职位要求
- 3 年以上互联网或 Web3 产品经验，有用户增长、增长中台、会员体系、推荐系统、裂变活动或交易转化相关经验优先；
- 熟悉用户增长方法论，理解 转化漏斗、用户分层、生命周期运营及增长实验机制；
- 具备较强的数据分析能力，能够基于数据发现问题、提出假设、设计实验并推动产品迭代；
- 对 Web
- DeFi、AI 或金融科技产品有一定理解，能够结合业务场景设计有效的增长路径；
- 逻辑严密，目标感强，能够在复杂业务场景中拆解问题并推动跨团队协作；
- 具备深度思考能力，能够理解用户需求、产品机制和增长策略背后的底层逻辑；
- 有创业公司、海外产品、Web3 交易平台或金融产品增长经验优先；
- 具备流利的英文水平优先。
- Minimum of 3 years of product management experience in internet or Web3 products; experience in user growth, growth platforms, membership systems, recommendation systems, referral campaigns, or transaction conversion is preferred;
- Solid understanding of user growth methodologies, including conversion funnels, user segmentation, lifecycle operations, and growth experimentation;
- Strong data analysis skills, with the ability to identify problems through data, form hypotheses, design experiments, and drive product iteration;
- Good understanding of Web3, DeFi, AI, or fintech products, with the ability to design effective growth paths based on business scenarios;
- Strong logical reasoning and goal-oriented mindset, capable of breaking down complex business problems and driving cross-functional collaboration;
- Demonstrated ability for deep thinking, with a strong understanding of the underlying logic behind user needs, product mechanisms, and growth strategies;
- Experience in startups, overseas products, Web3 trading platforms, or financial product growth is a plus;
- Fluency in English is preferred.
