岗位职责
- 制定并执行钱包全渠道用户增长策略，聚焦新增用户与 AUM 增长；
- 负责 ASA、Google Ads 等大媒体付费投放及预算管理，持续提升投放效率与 ROI；
- 搭建内容矩阵及 KOL / 联盟等多元获客体系，针对重点市场制定本地化拉新策略；
- 优化全链路转化漏斗，提升落地页、应用商店及站内关键流程的转化率。
- Develop and execute a full-channel user growth strategy for the wallet, with a focus on new user acquisition and AUM growth；
- Manage paid media campaigns across ASA, Google Ads, and other major platforms, including budget allocation, performance optimization, and ROI improvement；
- Build diversified acquisition channels — content matrices, KOL partnerships, affiliate networks — and design localized growth strategies for key markets；
- Optimize the full conversion funnel, improving conversion rates across landing pages, app store listings, and in-app flows.
职位要求
- 3 年以上用户增长实战经验，有完整的大媒体投放转化经验；
- 有搭建内容获客或红人分发渠道的经验；
- 具备转化链路优化能力，做过落地页、应用商店优化或站内漏斗提升；
- 必须具备流利的英文水平；
- 有金融/理财类产品的增长经验优先；
- 有东南亚、中东或拉美市场的本地化增长经验优先；
- 有 AI 工具提效经验优先。
- 3+ years of user growth experience with a proven track record in paid media campaign management；
- Experience building content-driven or influencer-based acquisition channels；
- Strong conversion funnel optimization skills with landing page, ASO, or in-app funnel improvements；
- Must be fluent in English；
- Growth experience with financial or wealth management products is a plus；
- Localized growth experience in Southeast Asia, Middle East, or Latin America is a plus；
- Hands-on experience using AI tools for efficiency gains is a plus.
