岗位职责
- Enterprise 内容营销与行业解决方案建设 ●负责 WorldFirst Enterprise 的内容营销战略与品牌叙事 ●主导输出企业级营销内容，包括： -行业解决方案内容 -白皮书及行业报告 -客户案例（Case Study） -Thought Leadership 内容 -企业宣传材料 -销售赋能内容 ●能够深入理解跨境支付、国际贸易及企业金融服务，并转化为清晰且有说服力的行业价值表达 ●联动产品、战略及销售团队，建立针对不同行业客户的市场沟通体系
- 企业级高端活动策划与管理 ●主导 WorldFirst Enterprise 全球高端客户活动的战略规划与执行，包括： -CXO 闭门会 -VIP 客户活动 -企业峰会 -行业论坛 -国际展会及合作伙伴活动 ●负责活动全流程管理，包括预算、供应商及代理商管理、内容策划、现场执行及效果复盘 ●打造具有行业影响力的企业级品牌活动，提升客户关系与品牌认知 ●与全球销售及管理层协作，设计面向大型客户及合作伙伴的高质量商务体验
- 企业品牌与战略营销 ●提升 WorldFirst 在 Enterprise 及全球贸易生态中的品牌影响力 ●洞察全球 fintech、跨境贸易、平台经济及企业服务行业趋势 ●设计并推动整合营销项目，支持品牌增长与商业转化 ●确保企业级品牌调性与全球市场传播的一致性
- 团队管理与跨部门协作 ●管理 Enterprise Marketing 团队及外部代理商 ●推动全球及区域团队之间的高效协作 ●建立成熟的 enterprise marketing 工作机制与运营流程 ●打造具备成长性与执行力的国际化市场团队
- Enterprise Content Marketing & Industry Solution Development ꔷ Define & execute the content marketing strategy & brand narrative for WorldFirst Enterprise ꔷ Lead the creation of enterprise-grade marketing assets, including: -Industry-specific solution content -White papers & industry reports -Customer case studies -Thought leadership articles -Corporate branding materials -Sales enablement content ꔷ Deeply understand & cross-border payments, international trade & corporate financial services translating complex offerings into clear, compelling value propositions for target industries ꔷ Collaborate with Product, Strategy & Sales teams to build tailored market communication frameworks for different industry segments
- Strategic Planning & Execution of High-End Enterprise Events ꔷ Own the end-to-end strategic planning & execution of WorldFirst Enterprise's global high-profile client events, including: -CXO closed-door roundtables -VIP client engagements -Corporate summits -Industry forums -International trade shows & partner co-marketing events ꔷ Manage all aspects of event delivery: budgeting, vendor/agency management, content development, on-site execution & post-event performance analysis ꔷ Build influential enterprise-brand events that strengthen client relationships & enhance brand awareness ꔷ Partner with global sales & executive leadership to design premium business experiences for large enterprise clients & strategic partners
- Enterprise Branding & Strategic Marketing ꔷ Elevate WorldFirst's brand presence within the global enterprise & international trade ecosystem ꔷ Monitor & analyze global trends in fintech, cross-border trade, platform economies & B2B services ꔷ Design & lead integrated marketing campaigns that support brand growth & drive commercial conversion ꔷ Ensure consistent enterprise brand tone & messaging alignment across all global markets
- Team Leadership & Cross-Functional Collaboration ꔷ Manage the Enterprise Marketing team & external agency partners ꔷ Foster effective collaboration between global & regional marketing teams ꔷ Establish mature enterprise marketing operating models, workflows & best practices ꔷ Build a high-performing, scalable & globally minded marketing organization
职位要求
- 5年以上 支付或 Enterprise Marketing 相关经验，fintech、支付、SaaS、科技或国际贸易行业优先
- 具备丰富的高端企业活动策划与管理经验，能够独立主导大型品牌活动
- 具备较强的内容营销能力，能够输出行业洞察与企业级解决方案内容
- 英文听说读写优秀，可作为工作语言，与全球客户及管理层直接沟通
- 具备成熟的团队管理及跨部门协作能力
- 具备优秀的项目管理能力与多线程推进能力
- 具备国际化工作经验或全球市场协作经验优先
- 结果导向，兼具战略思维与执行能力
- 5+ years of experience in payments or enterprise marketing, preferably within fintech, payments, SaaS, technology, or international trade sectors
- Proven track record in planning and managing high-end corporate events, with ability to independently lead large-scale brand initiatives
- Strong content marketing expertise, capable of producing insightful industry analysis and enterprise-level solution content
- Excellent written and spoken English proficiency; able to use English as the primary working language for direct communication with global clients and senior leadership
- Demonstrated experience in team management and cross-departmental collaboration
- Outstanding project management skills with the ability to handle multiple priorities simultaneously
- Prior international work experience or exposure to global market collaboration is highly preferred
- Results-driven mindset, combining strategic thinking with strong execution capabilities
