岗位职责
- 区域社区搭建与运营： （1）聚焦高净值区域，搭建精准的加密理财社区（Telegram、Discord、其他本地化社群）； （2）每个区域社区有明确的转化和推荐漏斗； （3）配合内容/社媒负责人和产品更新，每周至少 1 - 2次有价值的投教/策略/市场分析内容；
- 区域 KOL 矩阵与渠道获客： （1）在每个目标区域搭建长期的 KOL 合作矩阵； （2）与本地 KOL 做联合 AMA、分发专属邀请码、做社区专属收益加成； （3）KOL 合作从一次性投放转向长期分成制，与 AUM 挂钩；
- 社区转化： （1）设计社区专属的入金激励路径，与社区身份和信誉系统挂钩； （2）建立社区内部的信任传导，激励入金用户进行推广和分享收益体验； （3）每月追踪社区转化并逐层优化；
- 本地化活动： （1）在重点城市策划季度社区线下聚会：如小型社区见面会、策略分享沙龙等。
- Regional Community Building & Operations： (1) Focus on high-net-worth regions to build precise crypto-wealth management communities on platforms such as Telegram, Discord, and other localized social channels; (2) Establish clear conversion and referral funnels for each regional community; (3) Collaborate with Content/Social Media leads and align with product updates to deliver high-value educational content, investment strategies, or market analysis at least 1-2 times per week;
- Regional KOL Matrix & Channel Acquisition: (1) Build and maintain a long-term Key Opinion Leader (KOL) partnership matrix in each target region; (2) Co-host AMAs (Ask Me Anything) with local KOLs, distribute exclusive invitation codes, and offer community-specific yield bonuses or incentives; (3) Transition KOL partnerships from one-off campaigns to long-term revenue-sharing models tied to Assets Under Management (AUM);
- Community Conversion: (1) Design exclusive deposit incentive pathways linked to community identity and reputation systems; (2) Foster trust within the community by incentivizing funded users to promote the platform and share their yield experiences; (3) Track community conversion metrics monthly and optimize the funnel iteratively;
- Localized Events: (1) Plan and execute quarterly offline community gatherings in key cities, such as small-scale meetups and strategy-sharing salons.
职位要求
- 必须能使用英语作为工作语言。具备优秀的英文写作与演讲能力，能独立对接国际媒体与社群；
- 3 年以上 Web3 行业运营经验，具备国际化视野。熟悉主流社交平台及Web3项目的运营逻辑与增长玩法；
- 具备极强的审美能力与叙事技巧，能将复杂的金融科技包装成易懂的市场故事；
- 对加密行业趋势敏感，能迅速捕捉市场热点并借势营销；
- 具备深度思考的能力，了解行业以及产品的第一性原理；
- 有创业经验优先。
- Must be proficient in English as a working language, with excellent written and verbal communication skills; able to independently engage with international media and global communities；
- Minimum of 3 years of operational experience in the Web3 industry, with a strong international perspective. Deep familiarity with the operational mechanics and growth tactics of major social platforms and Web3 projects；
- Exceptional aesthetic sensibility and storytelling ability—capable of translating complex fintech concepts into clear, compelling market narratives；
- Highly attuned to trends in the crypto industry, with the agility to identify emerging opportunities and leverage them for timely, impactful marketing；
- Demonstrated capacity for deep, first-principles thinking about both the industry and the product；
- Prior startup experience is a plus.
