岗位职责
- 深度理解公司全球业务策略、产品路线图及目标客户（跨境电商卖家、外贸企业等）的核心痛点与需求，制定与之匹配的内容营销战略与路线图，明确各阶段内容的目标、形式和分发渠道。
- 作为核心内容生产者，独立或带领团队（内外部）创作形式多样、具有行业深度的优质内容。确保所有产出内容在专业性、准确性、品牌调性上保持高标准，强化万里汇的思想领导力。
- 基于数据洞察，持续优化内容策略、选题方向和表现形式，用数据驱动内容策略的持续迭代与优化。
- 将内容资产转化为销售工具，为销售团队提供有力的“内容弹药”，帮助业务前线更有效地触达和转化客户。
- 与产品、法务、合规、PR等团队协作，确保内容的专业性和准确性，并能及时反映产品更新和市场变化。
- Deeply understand the company's global business strategy, product roadmap, and core pain points and needs of target customers (e.g., cross-border e-commerce sellers, foreign trade enterprises). Develop aligned content marketing strategies and roadmaps, clearly defining objectives, formats, and distribution channels for each phase.
- Serve as a core content creator, independently or leading internal/external teams to produce diverse, high-quality content with deep industry insights. Ensure all outputs maintain high standards in professionalism, accuracy, and brand voice, strengthening WorldFirst's thought leadership.
- Leverage data insights to continuously optimize content strategy, topic selection, and presentation formats, driving iterative improvement of content strategies through data.
- Transform content assets into sales enablement tools, providing the sales team with powerful "content ammunition" to help frontline business units more effectively reach and convert customers.
- Collaborate closely with Product, Legal, Compliance, PR, and other teams to ensure content professionalism and accuracy while promptly reflecting product updates and market changes.
职位要求
- 5年以上内容营销或品牌传播相关领域（如财经记者、toB品牌传播）工作经验。
- 具备独立策划并主导大型内容产品（如商业课程、行业白皮书、深度案例研究、系列主题战役）的成功经验，有从0到1搭建内容体系的经验者尤佳。
- 优秀的中文内容策划和叙事表达力：精通B2B内容营销方法论，善于用故事讲透专业问题，引导受众产生共鸣。
- 敏锐的商业与用户洞察力：能够将复杂、专业的概念转化为易于理解、引人入胜的内容。
- 能够独立管理复杂的内容项目，协调内外部资源，确保项目按时、高质量交付。
- 加分项：拥有从0到1搭建企业内容体系或打造知名内容IP的成功经验；金融科技、SaaS、跨境电商、企业服务内容营销经验者优先。
- 加分项：英语能力优秀者加分，能进行国际化内容输出和交流。
- 5+ years of experience in content marketing or brand communications (e.g., financial journalism, B2B brand communications).
- Proven track record of independently planning and leading large-scale content initiatives (e.g., business courses, industry white papers, in-depth case studies, thematic campaign series); candidates with experience building content systems from scratch are highly preferred.
- Excellent Chinese content planning and storytelling abilities: Proficient in B2B content marketing methodologies, skilled at explaining complex professional topics through compelling narratives that resonate with audiences.
- Sharp business and user insight: Ability to translate complex, specialized concepts into accessible, engaging content.
- Capable of independently managing complex content projects, coordinating internal and external resources to ensure timely, high-quality delivery.
- Preferred qualifications: Successful experience building corporate content systems from scratch or creating renowned content IPs; prior experience in content marketing within fintech, SaaS, cross-border e-commerce, or enterprise services is advantageous.
- Bonus: Strong English proficiency is a plus, with ability to produce international content and communicate globally.
