岗位职责
- 深度理解公司全球业务策略、产品路线图及目标客户（跨境电商卖家、外贸企业等）的核心痛点与需求，制定与之匹配的整合营销策略，强化万里汇行业领先的品牌心智。
- 通过落地包括但不限于峰会、沙龙、发布会等形式。持续洞察及分析跨境电商行业动态与卖家需求，创新丰富内容体验，提升客户参与度和品牌影响力，从而增强客户获取效率、促进重点客户深度合作，提升重点产品推广度。
- 与海内外团队及不同国家、不同市场的客户、合作伙伴保持密切沟通，推动资源整合与跨境合作，提升客户体验及确保品牌价值的高效传递。
- 基于数据洞察，持续优化活动内容，用数据驱动营销的持续迭代与优化。
- Deeply understand the company's global business strategy, product roadmap, and the core pain points and needs of target customers (such as cross-border e-commerce sellers and foreign trade enterprises). Develop integrated marketing strategies aligned with these insights to reinforce WorldFirst's industry-leading brand perception.
- Execute various initiatives including summits, salons, and product launch events. Continuously monitor and analyze trends in the cross-border e-commerce industry and evolving seller requirements. Innovate and enrich content experiences to boost customer engagement and brand influence, thereby improving customer acquisition efficiency, fostering deeper collaboration with key accounts, and enhancing promotion of priority products.
- Maintain close communication with domestic and international teams, as well as clients and partners across different countries and markets. Drive resource integration and cross-border collaborations to elevate customer experience and ensure efficient delivery of brand value.
- Leverage data-driven insights to continuously optimize event content and iterate marketing strategies for sustained improvement.
职位要求
- 本科及以上学历；
- 具备独立策划并主导大型活动内容的成功经验；
- 英语能力优秀，能进行国际化内容输出和交流。
- 5年以上to B营销、线下活动策划与执行经验，有跨境电商、支付、互联网行业背景优先；
- 具备优秀的项目管理能力、资源整合及内外部协同推进能力；
- 较强的结果导向和目标驱动意识；
- 出色的沟通表达、团队协作及多任务并进能力。
- Bachelor's degree or above.
- Proven track record of independently planning and leading large-scale events.
- Excellent both Chinese and English proficiency, capable of producing international-quality content and communicating effectively in global settings.
- Minimum 5 years of experience in B2B marketing, offline event planning and execution; prior relevant background in cross-border e-commerce, payments, or internet industries is highly preferred.
- Strong project management skills, with demonstrated ability in resource integration and coordinating internal/external stakeholders.
- Highly results-oriented and goal-driven mindset.
- Outstanding communication, teamwork, and multitasking capabilities.
