岗位职责
- Design and execute tailored sales strategies for RWA assets targeting HNWIs, Web3 whales, and crypto-native communities.
- Build deep trust with Web3 ecosystem stakeholders (DAOs, exchange VIPs, KOL networks) to facilitate large-scale asset allocation.
- Organize hybrid campaigns (AMAs, private roadshows) to articulate RWA product advantages in compliance and yield optimization.
- Develop tiered client management systems with bespoke services (tax-efficient structures, liquidity solutions) to enhance retention.
- 聚焦高净值个人、Web3巨鲸及社区资源，制定RWA资产定制化销售策略并推动落地；
- 深耕Web3核心社群（DAO、交易所VIP、KOL网络），建立长期信任关系，促成大额资产配置；
- 策划线上线下活动（AMA、闭门路演等），精准传递RWA产品价值与合规优势；
- 搭建客户分层管理体系，设计专属服务方案（税务优化、流动性方案等），提升复购率。
职位要求
- 3+ years in UHNWI client acquisition (private banking/family office preferred) or Web3 community BD roles. In-depth understanding of crypto whales' investment patterns, with blockchain analytics skills and community influence (e.g., blue-chip NFT holdings, DAO governance participation).
- Expertise in RWA mechanisms and ability to address HNW clients' pain points (asset tokenization, on/off-chain settlement).
- Proven resource mobilization capabilities, preferably with $1M+ client portfolios or Web3 community scaling case studies. Preferred Qualifications:
- Dual expertise in traditional wealth management + Web3 asset allocation.
- Fluency in English/Cantonese for APAC & EMEA market coverage.
- 3年以上超高净值客户销售经验（私人银行/家族办公室优先）或Web3社区BD背景；
- 熟悉加密巨鲸投资逻辑，具备链上数据分析及社区影响力渗透能力（如持有优质NFT/DAO治理记录）；
- 掌握RWA资产运作模式，能针对性解决高净值客户痛点（资产锚定、链上/链下交割等）；
- 强资源变现能力，自带百万美金级个人客户资源或Web3社区操盘案例者优先。 加分项：
- 同时拥有传统金融财富管理+Web3资产配置双重实操经验；
- 英语/粤语流利，可覆盖亚太及欧美高净值客群。
