岗位职责
岗位机遇 【中文】 你将负责驱动阿里云国际市场（大中华区以外）的需求生成（Demand Generation），并精准获取 AI 原生及智能体云（Agentic Cloud）的潜在客户。该角色要求候选人兼具战略眼光、深厚的 AI/ML 与云计算行业认知，以及卓越的效果营销专业能力。你的核心目标是打造可扩展、可预测的获客引擎，在 EMEA（欧洲、中东和非洲）、亚太、美洲及非洲市场持续输送高意向线索，驱动销售管线增长与客户获取。 核心职责 ● 设计并执行 AI 驱动的端到端需求生成项目，全面覆盖付费、自有及赢得媒体渠道（Paid, Owned, Earned Media），包括程序化广告、预测性线索打分、动态内容个性化、对话式 AI 及基于意向的精准定向。针对B端产品含AI产品开展GTM的产品营销活动已经互联网产品运营、用户运营； ● 线上渠道拓展&运营. 拓展新的线上渠道，包括但不限于电商渠道、内容渠道、社群等；并根据不同渠道客户的特征，建立渠道拓客的策略，和货品策略，并联合产品、数据等形成渠道的拓客和下单转化的整体链路，带动客户数和revenu的增长。 ● 商务合作能力: 与产品及销售团队紧密协同，将 AI 与智能体云（Agentic Cloud）的产品特性转化为可落地的实时获客战役（Campaigns）。 ● 运用生成式 AI（GenAI）赋能获客战役的构建与优化，涵盖广告文案、落地页、邮件营销序列（Email Sequences）及智能交互——并基于效果数据反馈进行持续的 A/B 测试与迭代调优。 ● 整合意向数据（Intent Data）、技术栈画像（Technographic Signals）与行为分析数据，驱动预测性受众细分与跨渠道营销编排（Cross-channel Orchestration）。 ● 追踪并汇报核心 KPI，包括获客成本（CAC）、注册量、首购付费用户数（FPUs）、线索数量及投资回报率（ROI）。 ● 保持对 B2B 营销领域前沿 AI/ML 及智能体云趋势的敏锐洞察，率先开展创新营销玩法的规模化试点（Pilot）。 The Opportunity [English] You will drive demand generation and acquisition of AI native and Agentic Cloud prospects for Alibaba Cloud's international markets (outside China). This role blends strategic thinking, fluency in AI/ML and Cloud, and performance marketing expertise to build scalable acquisition engines that drive high-intent leads, pipeline growth, customer acquisition across EMEA, APAC, and the Americas and Africa. Key Responsibilities ● Design and execute end-to-end AI-powered demand generation programs across paid, owned, and earned channels (e.g., programmatic advertising, predictive lead scoring, dynamic content personalization, conversational AI, and intent-based targeting). ● Online Channel Expansion & Operations. Expand new online channels, including but not limited to e-commerce channels, content channels, communities, etc.; based on the characteristics of customers across different channels, establish strategies for channel customer acquisition and merchandise/product mix; collaborate with product and data teams to build a holistic end-to-end loop for channel acquisition and order conversion, driving growth in customer numbers and revenue. ● Business Partnership Capability: Partner with Product and sales teams to operationalize AI and Agentic cloud product into real-time acquisition campaigns. • Capable of deep engagement with channels and partners to secure necessary resources and support, building long-term business partnerships. ● Build and optimize acquisition campaigns using generative AI for ad copy, landing pages, email sequences, and chatbot interactions—continuously testing and refining based on performance signals. ● Integrate intent data, technographic signals, and behavioral analytics to fuel predictive audience segmentation and cross-channel orchestration. ● Measure and report on KPIs including CAC, Registrations, first paid users, leads, ROI. ● Stay ahead of emerging AI/ML and Agentic cloud trends in B2B marketing and pilot new approaches at scale.
职位要求
【中文】 ● 8年以上 B2B 需求生成（Demand Generation）、增长营销或效果营销经验——具有云计算、SaaS 或企业级科技行业背景者优先。 ● 具备在国际市场（EMEA、亚太、美洲及非洲）实现获客业务规模化增长的成功操盘经验。 ● 对云基础设施、AI/ML 服务或开发者生态有深刻理解，具备相关技术认知者加分。 ● 极致的数据驱动思维（Data-obsessed）：能熟练开展 A/B 测试、解读模型输出结果，并将数据洞察转化为切实可行的落地动作。 ● 中英文双语精通。具备出色的沟通能力，能够有效影响并协同跨部门利益相关者（Stakeholders）。 ● 市场营销、计算机科学、商业管理或相关专业本科及以上学历。 Qualifications [English] ● 8+ years in B2B demand generation, growth marketing, or performance marketing—preferably in cloud, SaaS, or enterprise tech. ● Proven track record scaling acquisition in international markets (EMEA, APAC, or Americas and Africa). ● Strong understanding of cloud infrastructure, AI/ML services, or developer ecosystems is a plus. ● Data-obsessed mindset: comfortable running A/B tests, interpreting model outputs, and translating insights into action. ● Bilingual in English and Chinese. Excellent communication skills and ability to influence cross-functional stakeholders. ● Bachelor's degree in Marketing, Computer Science, Business, or related field.
