岗位职责
• Identify, connect with, and engage influential technology KOLs, creators, analysts, writers, podcasters, and community leaders across key platforms, especially X, Substack, Reddit, and YouTube. • Develop and execute KOL engagement strategies to grow Alibaba’s online presence, brand mentions, and share of voice in global AI and technology conversations. • Build and maintain long-term relationships with relevant technology KOLs and digital creators to support ongoing corporate communications, AI branding, and thought leadership initiatives. • Work closely with internal communications and business teams to identify key topics, proof points, and narratives that are relevant to global technology audiences. • Monitor online conversations and creator discussions around AI, cloud computing, open-source technology, e-commerce innovation, and other Alibaba-related topics to identify engagement opportunities. • Support the development of creator-friendly materials, including briefing notes, talking points, backgrounders, content ideas, and key message documents. • Actively organize and coordinate small-scale gatherings and roundtables to keep KOLs updated on Alibaba’s latest developments and strengthen relationships within the tech creator ecosystem. • Track and report on KOL engagement performance, including online mentions, content reach, sentiment, creator participation, and relationship development progress.
职位要求
• 8+ years of experience in managing technology KOLs, influencer relations, creator partnerships, digital communications, technology PR, or social media strategy. • Strong understanding of the global technology and AI landscape, including key online communities, creators, and discussion platforms. • Existing network or proven ability to build relationships with technology KOLs, creators, writers, analysts, or community leaders, especially on X, Substack, Reddit, and YouTube. • Experience developing creator partnerships, content collaborations, or online advocacy programs. • Good understanding of social listening, online sentiment, content performance, and digital measurement metrics. • Fluent English writing and communication skills; additional language skills are a plus.
