岗位职责
● Build an effective social media strategy for each platform and suggest short-term and long-term goals that boost the overall engagement rate. ● Manage Alibaba’s social media channels on a daily basis, including X, Facebook, LinkedIn, Instagram, and YouTube. ● Develop creative digital campaigns that bring Alibaba’s company culture, values, innovation, and social impact to life, helping position Alibaba as a good company and trusted global brand. ● Manage digital communications and content development for large-scale global events and campaigns, such as the Olympic Games, 11.11 Global Shopping Festival, major corporate milestones, and other high-profile international initiatives. ● Monitor social media sentiment and online conversations related to Alibaba, its brands, leadership, business units, and key industry topics. ● Advanced digital production skills including copy editing, headline writing and story packaging. Image, video and audio editing skills will be an advantage. ● Develop paid social and digital advertising strategies to maximize reach, engagement, and impact across social networking platforms.
职位要求
● 5 years of experience as a Digital and Social Media Specialist or similar role. ● Excellent knowledge of Facebook, X, LinkedIn, YouTube, Instagram, Google+ and other social media best practices. ● Experience developing content for global audiences, with the ability to adapt messaging for different cultures, markets, and stakeholder groups. ● Strong experience in social listening, sentiment monitoring, issue tracking, and reputational risk identification across social media platforms, especially X. ● Strong knowledge of social media KPIs and experience using data to inform content and campaign decisions. ● Native-level English proficiency with exceptional writing, editing, and storytelling skills. ● Degree in communications, journalism, marketing, or a related field; equivalent relevant experience will also be considered.
