岗位职责
Role Overview As the Strategy Planning & Client Growth Expert for Alibaba.com, you will serve as the growth engine and strategic architect driving merchant expansion across the region. This role bridges high-level strategic planning with hands-on operational execution—identifying market opportunities, optimizing conversion funnels, and scaling seller success across the platform. What You’ll Do
- Strategic Growth Leadership: Define, build, and execute the annual and quarterly merchant growth strategies to achieve key platform expansion and revenue targets.
- Funnel Optimization & Efficiency: Architect end-to-end acquisition funnels—from targeted lead generation to sales conversion—leveraging data to eliminate friction and improve ROI.
- Integrated Go-To-Market (GTM) Campaigns: Design and lead high-impact marketing initiatives, including seller summits, promotional programs, and growth incentive mechanisms to boost merchant onboarding and long-term retention.
- Data-Driven Performance Management: Establish rigorous analytical frameworks and dashboards to track funnel metrics, measure campaign impact, and dynamically iterate growth tactics.
- Cross-Functional Collaboration: Partner closely with regional product, sales, marketing, and global strategy teams to align resources, optimize operational workflows, and enhance the overall seller experience. Why Join Us?
- Influence regional strategy for the world’s leading B2B cross-border e-commerce platform.
- Fast-track career visibility with direct exposure to executive leadership and global cross-border ecosystems.
- High-impact environment where data-driven ideas quickly translate into large-scale execution.
职位要求
- Experience: 3-5+ years of strategic growth, business operations, or digital marketing experience. Background as a Management Associate (MA) in a global tech enterprise or experience at a tier-one management consulting firm is strongly preferred.
- Domain Expertise: Deep understanding of B2B e-commerce ecosystems, cross-border trade, or SaaS seller growth operations.
- Analytical & Strategic Mastery: Proven track record of leveraging complex data to unlock growth levers and turning ambiguous market signals into structured execution plans.
- Execution & Influence: Self-driven project manager capable of steering cross-functional stakeholders in a fast-paced, matrixed environment.
- Global Mindset: Native or professional fluency in both Mandarin and English to collaborate effectively across regional and global teams.
