岗位职责
- 负责Lazada平台的用户增长策略，制定并实施基于用户分层的激活和购买促进策略。
- 整体规划用户路径、场景承接机制、商品推荐策略和预算分配，提升平台整体运营效率。
- 根据运营策略，协调内部各产品线和部门，与各国本地团队合作，推动策略执行并持续优化运营效果。
- 深入分析用户行为数据，跟踪竞品动态，不断优化运营策略，以保持公司在市场中的竞争优势。
- Responsible for user growth strategies on the Lazada platform, devising and implementing user segmentation-based activation and purchase promotion strategies.
- Plan the overall user journey, scenario transition mechanisms, product recommendation strategies, and budget allocation to enhance platform operational efficiency.
- Coordinate with internal product lines and departments, and collaborate with local teams in various countries to enforce strategy execution and continuously optimize operational performance.
- Deeply analyze user behavior data, monitor competitor dynamics, and continually refine operational strategies to maintain the company's competitive edge in the market.
职位要求
- 8年以上电商平台用户运营经验，有东南亚电商平台经验者优先。
- 能以英语作为工作语言，有海外学习或工作经验优先。
- 精通用户增长策略和用户行为分析，具备优秀的数据驱动决策能力。
- 出色的团队协作和跨部门沟通能力，能够有效推动策略执行，有团队管理经验优先。
- 具备市场敏感度，对电商行业趋势有深入理解，能够制定并执行创新的运营策略。
- 熟悉 AI 和机器学习应用，包括用户行为建模、推荐系统、智能分层技术以及个性化营销工具的应用，有相关实践或项目管理经验者优先。
- More than 8 years of experience in e-commerce platform user operation, with a preference for experience in Southeast Asian platforms.
- Fluent in English as a working language, with overseas study or work experience preferred.
- Proficient in user growth strategies and user behavior analysis, with excellent data-driven decision-making skills.
- Outstanding team collaboration and inter-departmental communication skills, capable of effectively driving strategy execution, with team management experience preferred.
- Market sensitivity, with a deep understanding of e-commerce industry trends, capable of formulating and executing innovative operational strategies.
- Familiarity with AI and machine learning applications, including user behavior modeling, recommendation systems, intelligent segmentation, and personalized marketing tools. Relevant project management or hands-on experience preferred.
